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Would you trust a company if its website was full of seemingly obvious spelling blunders? How about an osteopath who misspells “muscle” or “ligament”? You’d probably leave that site and look for a different practitioner.
Even though spelling might not be related to the product or service your company provides, errors can leave the impression you are less professional and apathetic. Content on your website that reads poorly or incorrectly by English language standards may negatively affect potential customers’ perceptions of your brand.
You want to differentiate yourself from the competition in terms of the overall quality and class of your brand and not to come across as downmarket. If your website copy contains bad grammar and spelling mistakes, your business is likely to come across as unprofessional.
Nobody wants to make spelling mistakes or commit a grammar faux pas, but unfortunately it happens all too often. When you have several typos on your website and don’t fix them for weeks or months, readers may be led to thinking you don’t care enough about your website to ensure its content is correct. This hurts the authority of the information on your site. After all, if you can’t be bothered to read your website, why should a consumer?
That’s right. Google will rank your page lower in the search results if it finds grammar and spelling mistakes. Google’s ranking algorithm rates well-written content over content ridden with errors. So basic mistakes and typos could cost you precious spots in search engine rankings, drastically reducing your site’s visibility.
Let’s face it – we all know how important it is. But spell checking your web site content is laborious and your time could be better spent elsewhere, right? C3 Software can take away the burden of keeping on top of your website content with our WebSite SpellChecker service. Our clever scanning technology highlights issues and where they need to be fixed. You can opt for a one-off scan, or subscribe for regular check-ups. No more dictionaries. No more proof-reading. Let us take care of that for you.
Of course, you could continue to spell check your website manually, or use one of the free services out there, but it’s a very labour-intensive process, having to scan page by page.
Website SpellChecker takes away all this effort. We scan your entire site all at once, and provide you with a clear and easy-to-understand PDF report which not only details any errors that need fixing, but also exactly where to find them! Simple!
For prolific content creators we offer a monthly, weekly or even daily spell-checking subscription service. Our differential scanning technology means that subsequent reports only highlight new errors it’s found since the last scan.
Read just how successful the Website SpellChecker tool has been for others before you decide to try it for yourself.
Way easier than some of the free offerings out there, where you have to check each page individually, and pick then your way through the results. It’s nice too how the report is presented, with the pages most in need of attention listed first. It would have taken three or four hours to manually audit our site content; with this report we were able to correct everything within a few minutes!
Danny, Web Developer
Being a small business, we do not have the time to trawl the site and we do not have the team to do it for us. However, for the price, it was worth getting the full site checked to be sure our customers can see we are a clear, concise business to be trusted. From now on, we will factor this cost into each year as we make changes and updates. No matter how many times you proof things yourself there will always be a spelling error somewhere!
Carolyn, Business Owner